HBO Max's password-sharing crackdown is going global

HBO Max is set to expand its password-sharing crackdown globally, with plans starting in 2026. Warner Bros. Discovery's streaming head JB Perrette announced during an earnings call that the initiative, which has already seen increased enforcement in the U.S., will now extend to international markets. The company has been implementing more aggressive prompts to encourage users to pay an additional fee for sharing their accounts. With HBO Max's recent launches in various European and Latin American countries, and upcoming rollouts in the UK, Ireland, and Asia-Pacific, the streaming service aims to capitalize on its growing user base while addressing password sharing.

• Global expansion of password-sharing crackdown to begin in 2026.
• Increased enforcement of paid sharing initiatives in the U.S.
• Users encouraged to pay an extra $7.99 per month for additional users.
• Recent launches in European and Latin American markets.
• Upcoming rollouts planned for the UK, Ireland, and Asia-Pacific.