X tries wooing advertisers by letting them reuse creatives made for other platforms

X has introduced an expanded set of aspect ratio support for image and video ads, enabling advertisers to reuse creative assets originally designed for other platforms. This move aims to attract more advertisers by simplifying the process of adapting their existing content for X. By allowing the reuse of creatives, X hopes to enhance its advertising appeal and streamline the workflow for marketers who may have previously hesitated to invest in new content specifically for the platform. This initiative reflects X's ongoing efforts to compete in the digital advertising space and provide more flexible options for advertisers.

• Expanded aspect ratio support for image and video ads.
• Advertisers can reuse existing creatives from other platforms.
• Aims to simplify the advertising process.
• Intended to attract more advertisers to the platform.
• Part of X's strategy to enhance its advertising offerings.